johnivard got their new product packaging by running a design contest:
Design a packaging that catches the eye!
Check out johnivard's Product packaging contest…
Food & Drink
Dried Mango Slices
Description of the product
Our product is a small snack pouch of dried golden mango slices. The product is sweet and juicy, and is made from tree ripened mango of the highest quality.
Description of the product target audience
The product is placed hanging or standing at the fruit and vegetables area and / or snack area in large grocery stores. Typical consumers are people who prefer dried fruit as a snack (all ages and gender) over synthetic candy, and also those who use exotic fruits in salads, and baking. We want our packaging to look mouth watering, bright and tempting so people will grab a bag when they pass by it.
A modern looking (but not too minimalistic) Dried Mango packaging (pouch/foil bag) that catches peoples attention. The labels should have a strong pastel colour background, and we want the image of the mango slice to be placed big on the front. The color of the foil bag is white, with a matte satin look and feel. NOTE: The packaging design consist of 2 labels, which you will design (front and back). The labels will stick to the foil bag. Please see the attached text document for what to write on the front and back of the packaging. The text in black is the Norwegian text you should use, the red text is the English translation and explanations so you get a sense of what the text means, making it easier to place it correctly. Only Norwegian language should be put on the packaging.
What to avoid
Nothing special, except making the labels too neutral so it won't draw customers attention in store. It should also be easy to extend the product line with different kinds of dried fruit by changing the name and for example some basic colors.
The label size is 10x12cm (same size for both the front and the back).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
johnivard collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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