I am looking for a label design for the sides of my jars of whipped soap that can be easily modified for different scent & product varieties. I am including specs for one scent.
I also make lotions & scrubs in the same scents & same size jars, so I would like these designs to be flexible enough that they can be tweaked for different products.
Labels need to be easy to modify and edit after the contest ends, i.e. Photoshop and/or Illustrator-compatible files (PDF?) with editable layers, and print ready.
Our jars currently have very minimalist labels - I'm including an image of our current packaging (for our body cream, which looks the same) in this brief, just to give you an idea of where we're at now. I'm looking for something very different: much more eye-catching, distinctive and evocative, that will draw people in at our in-person events & at retail locations.
Our brand inspiration board: https://www.pinterest.com/lynaezebest/galatea/
A selection of product packaging we found from competitors, that we liked, but would like to stand out from: https://www.pinterest.com/lynaezebest/99designs/
If you look at the product packaging Pinterest board linked in this brief, you'll see that a lot of our competitors have a very soft feminine or "old timey" look. We are shooting for more of a retrofuturist look - so with some vintage influence, but more of the Art Deco variety. We've had our style described as "Metropolis meets Blade Runner." I think our inspiration board gives a pretty good feel for the aesthetic we're going for.
Keywords and phrases we like for this project: illustration, artistic, whimsical, geometric, pattern, organic, retro, typographic, textured, layered, luxurious, fun, flat, handmade, bold, vibrant, space age
Information that needs to be on the jar:
Scent: Goblin Market
Description: The scrabble and din of a hundred fey vendors hawking their goods. Treats, silks, and mysterious persons from far and wide... Exotic ambers, sandalwood, dark musk, & decadent candy sweets.
Net (4.0oz or 8.0oz - see dimensions below)
Vegan, Cruelty Free
Handmade by GALATEA Cosmetics, San Francisco, CA - galateacosmetics.com
Ingredients: Cocopropylamine Betaine, Vegetable Glycerin, Stearic Acid, Propylene Glycol, Sodium Cocoyl Isethionate, Safflower Oil, Shea Butter, Sea Salt, Kaolin Clay, Proprietary Fragrance Blend, Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Citric Acid, Mica.
Ideally there will be a unique illustration or image that represents this scent, since this label needs to be modifiable to work with other scents in my line. If that doesn't work with your vision, evocative geometric design elements or colors that can be swapped out for other scents would also work.
The FDA is very particular about some elements of cosmetic product packaging. If you aren't familiar, here's a rundown:
Ingredients' font size must be at least 1/32 inch
Net contents must be 1/8 inch
Quantity/contents must be placed at the bottom 30% of the label, and must be placed distinctly, separate from other printed matter
I'm open to either a clear or opaque label (or some combination thereof!) but if the label is opaque I don't want it to wrap around more than half of the jar, as I want customers to be able to view the product inside.
As you can see in the attached photos, we currently also use a label on the lid of the jars. We aren't set on keeping that, but we do like the idea and you're welcome to include a top-of-the-jar element if you're so moved. That said, any essential information needs to be on the primary label on the side. These items do not come boxed, so the label you're designing is the primary display panel.
Thank you so much for working on this contest. I'm very happy to give lots of feedback and direction to help make this contest a success.
I'm very excited about working with 99designs, and I'm hoping that the winning designer is someone I can continue to work with on other projects for our brand for years to come!