ericlai got their new product packaging by running a design contest:
Design a fresh package approach for an innovative lighting product.
Check out ericlai's Product packaging contest…
Winplus North America
48" Interior Smart Lighting Kit
Description of the product
We are the first company to create app-controlled LED lighting for your car or truck. We've created a simple system for anyone to simply plug and go that installs in minutes. The products are modular and a system can be built as you buy more products. Our product is used for anyone to personalize their car.
Description of the product target audience
70%male, 18-30, middle income, interested in DIY projects/personalizing
We have a current product on the market that has done well. We would like a fresh approach that looks different/updated. Using a photo has been a good way to show the product. We like to focus on the "effect" vs. "actual product" because that is what people are buying into. I'm uploading the artwork/die lines for our current product. https://winplusnorthamericainc.app.box.com/s/o8cykvf8m7hs3yypoa6ixm0uww5hllbf
7" x 9" x 2.5"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ericlai collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Motorcycles and Motorcycle Riders
moms and baby's newborn to 12 months
Target groups are LOHAS (lifestyle of health and sustainability) and everyone who wants to life more sustainable in an e