Tina is always very patients and understanding :) Great working with her.
How Oscar H. started their product packaging journey
i like the background, but i have no idea what this is. so the label didnt do a great job.
its loud. i like the bakground and someone may pick it up because its loud just to see what it is.
i like what they did with the colors and background, but nothing else.
i like that yo look at the packaging and you know exactly what it is. i also like the way the white peels away at the blue
i like that it pops a lot and you know exactly what it is. it shows you the image of the kale. i could be 100 feet away and i still ill know wht it is.
the only thing i like about this is the shapes of the honey at top and bottom of label - you know off the bat what this is.
its obvious what this is. it pops. self explanitory
its cute. not amazing, but the background is apple, and this honey is from apples.
good use of colors, you know exactly what this is, but i hate that shark or whtever is in thebackground.
What colors do you want to see in your design?
What industry do you think your business is most related to?
Cosmetics & Beauty
Shampoo, Deodorant, Conditioner, Body Wash
Description of the product
Creating a line of cosmetic and beauty products. Start with body wash, shampoo, conditioner, deodorant and looking to do 2 things.
1) Looking for labels/design.
2) Looking for a unique bottle shape and design.
Description of the product target audience
It's for anyone, but at the moment I imagine its a brand that is geared more towards male. For people who love sports, want to gear this towards them. Everyday people, just fun or cool.
The product will hopefully be placed in all major retailers in North America. It will go in the cosmetics area for body wash, shampoo, etc. The brand is a brand that is well known for tennis and some other sports, but no one would be willing to pick it up instead of a proctor and gamble product because the cross over from sports to cosmetic is not an easy one. It is your job to be able to make something very cool, to give a reason for the customer to pick it up in the store and say, 'hmmm I want to try this'
A success for us is if a customer picks up the product and says hmm what is this. Even if it isn't purchased, it is a success if they pick it up just to say cool or wow.
The bottle front needs a cool design to it.
What to avoid
Yes, avoid brands like AXE, CO Bigelow, and others that are similar. It should be a fun bottle, not something that looks too serious.