brasier.leonie got their new product packaging by running a design contest:
Bella's Broth needs packaging to go
Check out brasier.leonie's Product packaging contest…
Animal & Pet
Back to Basics Pet Food Australia Pty Ltd
Not available yet - will be Bellasbroth.com.au - and .com and nz
Description of the product
All natural, free range chicken broth for cats. Emphasis on integrity of ingredients and wellness benefits for companion animals. All Australian ingredients. % of proceeds of sale of product benefit companion animal rescue charities.
Description of the product target audience
Appealing to "fur parents" most likely female middle aged, cashed up. Care about pets as family members - want the best for them. Have $ but not time to prepare quality wellness products for pets. Inner city/suburbs - similar demographic who would take their dogs to day care.
Retortable flexible pouches - two quantities 300ml and 500ml. Pack dimensions the same: 14cm x 22cm Design will be lithographed on pouch before filling
What to avoid
Avoid Pink, Red and yellow - these are competitor colours.
14cm x 22cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
brasier.leonie collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Pet owners. Women 30-50 years old, men 35-55 years old.
Owners of large dogs and aggressive chewers -- therefore, our customers are a very diverse group. They are typically age
Zielgruppe: Pferdebesitzer und Händler/Weiterverkäufer für Perde- oder generell Tierbedarf, Reitschulen u.ä. ----------
Female, caregiver of household, dog owner, US based. Treat their pet as a family member
Check out other animal & pet design inspiration
We love talking design:
6 days ago | 23 min read