ReelRaw got their new product label by running a design contest:
*Guaranteed* Help ReelRaw create a product label
Check out ReelRaw's Product label contest…
Animal & Pet
We sell all natural, premium, raw pet food. Health conscious, educated, hip, and loving pet caretakers. This is amazing, fresh, and uncomplicated raw pet food. It should look cooler than the competitors. Think: natural, healthy, tasty, hip, and modern. Top quality ingredients that focus on animal wellness and nutrition.Target audience are health conscious, educated, pet loving caretakers who want only the best diet for their furry friends! http://reelrawdog.com/
What's your vision?
The logo is already complete; we just need the product labels for our packaging. The labels should revolve around our current logo. The label size is 4" height and will wrap around the plastic container, probably 11-12" wide and will need to taper down slightly to fit the deli container without going on crooked. These will be going on different size containers and packages. The most important containers for them to fit on are our clear, plastic deli containers with lids. If you click on this link, you can see what they look like: http://plasticcontainercity.com/32-. We may need a wrap around label that is larger to fit all of the info, so it may be longer. The type of protein for this mix is "Beef". We have many different raw blends, but we will start with one (beef) to see if we like the design. Here is an example of a company whose label I like: http://www.primalpetfoods.com/product/list/c/7 and here is another one: http://www.petsupplies.com/item/nat In addition to having all of the legal parts correct on this design, we also want it to pop out to the consumer and stand out against other dog food companies to entice people enough to give it a try. I want it to be modern, hip, fresh, clean, and unique. It is important to tap into the health conscious pet owner. Terms that should be highlighted are: "wholesome", "all natural", "grass-fed", "pastured", antibiotic, steroid, and hormone free" "local", "farm fresh", "100% grain free", "no preservatives, grain, or gluten", "no fillers" - terms that appeal to the health conscious and educated pet caretaker. We use only top quality ingredients that focus on animal wellness and nutrition. Please include the phrase "Proudly Made in the USA!" on the label with an American flag emblem. It is important that there is a lot of information without looking cluttered. The information that needs to be on the label, so leave space for (The below numbers are for our beef blend only as we will have many different types, but use this as the sample guide): Have the term: "Nutrition for Dogs & Cats of All Life Stages" above the Guaranteed Analysis. Guaranteed Analysis: Crude Protein (Min) 15% Crude Fat (Min) 10% Crude Fiber (Max) 1% Moisture (Max) 74% Ingredients: Beef, Beef Heart, Beef Organs (liver, kidney, spleen, pancreas) Ground Beef Bone Feeding Directions: Feed 2% - 4% of pet's ideal, adult body weight daily. For intermittent or supplemental feeding only. It is essential to feed a variety of different raw proteins to ensure the maximum amount of vitamins and minerals are fed that are present in the components of a raw diet. Feed as part of a Prey Model Raw (PMR) diet, based on 80% meat, 10% organ meat (5% liver, 5% other organs), and 10% edible bone. Please add a seal OR use the icon in some way and put PMR in the center (like a guarantee or stamp of approval) and circling around PMR it has this text "Prey Model Raw" "80% Meat" "10% Organs" "10% Edible Bone". This should be on the front of the label so that customers know the break down of meat/organ/bone. An alternative to the "PMR" seal could be to make the "beef mix" banner thicker, but have the bottom part not black (not sure if the red or dark grey will look better) and put "80% Boneless Beef", then next section "10% Beef Organs (of which 5% is Beef Liver)" then final section "10% Beef Bone" Please refer to the dog and cat symbol attachment to see what I mean. The layout would be similar - see where it says "Duck Formula" and has the percentages right below Guaranteed by: ReelRaw, LLC, Austin, TX 78702 reelrawdog.com Net Wt: 2 lbs (.9 kgs) Please leave room for a bar code. In small print "Not for human food" should be on there...more of a side note and should not be highlighted at all. I am also adding a "feeding chart" on the label so that people have a guideline of how much to feed for what weight of their pet. Please put a sample recommended feeding chart on the label. Here is the additional information that should go in the space below the recommended feeding chart. If it does not fit well, please let me know. I would really like all of this info on there, but if it appears to squished, I could possibly shorten it. "The above percentages are based on your pet's ideal, adult weight. For pets over 100 lbs, start at 2% of their body weight. Miniature to small breeds and most cats need to start at a higher percentage than medium to large breeds. Pregnant and lactating pets also need an increase throughout gestation and lactation. They may need as much as 6% - 10%. Feed puppies 2% - 4% of their expected, ADULT weight. An 8 lb adult cat may require as much as 8 ounces per day (6%). Kittens may eat as much as 1 lb (16 oz) per day. You are there with your pet, so pay attention and adjust the diet accordingly. This is simply a starting point and guide." Our website is: reelrawdog.com. Please look at the style of the website to get the feel of what direction we want to go with this. I attached a copy of our logo that i want on the package. I also attached the icon if you want to use that anywhere. I attached it in both color and black and white. Remember to visit my website to use any ideas from there and get the feel of the direction we want to go: http://reelrawdog.com/ I also attached a couple of photos of animals and raw meat if you want to play around with those. Thank you, Alissa
http://reelrawdog.com/ (to get ideas from our current website). I also have a lot of really nice stock photos if you want any to try out on the label. An example of the plastic deli containers that these will be going on http://plasticcontainercity.com/32-oz-deli-container-with-lid-50-pieces.htm?gclid=CKKTquitr7UCFY6PPAod3yoAew They will also be going on bags, but the plastic deli containers are the most important size. They are in 12 oz, 16 oz, and 32 oz deli containers.
Every design category has flexible pricing for all budgets. Product label starts at NOK 2,599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ReelRaw collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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