The aloe vera cream is organic, vegan and completely natural. The main ingredient is a Barbadenizis Miller aloe vera which has been enriched with active botanicals such as rosehip, olive fruit, fennel and yucca leaf. It's an excellent healing and moisturizing cream that assists with sunburn, skin allergy reactions, and even serious skin conditions.
Description of the product target audience
Our customers are over 55 and are both men and women. WE are also starting to attract a younger more vegan audience. A lot of our customers are looking for a "one-stop" cream that is not sticky, oily or feels heavy but that nourishes while it restores. They also love natural skincare.
We would like original and eye-catching labels for our aloe vera skin cream. Most of our sales are online, Amazon and direct sales at small Framers Markets and Street Fairs. We thought that a retro / vintage botanical label will appeal to both types of consumers and we would like to include the aloe vera plant in the design.
We would also like to use the colors orange and green from our logo design
There is some information that is mandatory for the label such as weight / amount (front of jar), company name and address (back of jar), directions of use, warnings etc. (back of jar) and a barcode (side of jar), Ingredients (side or back or jar or possible separately underneath of jar) and website. So please make design space available for this.
What to avoid
No modern or simple fonts
The label design will be needed for two different sizes. The sizes are 2" (5.5cm) x 11.5" (29.5cm) and 1.75"(5cm) x 9" (23.5cm) They will be applied to a circular jar (image attached)
The jar is frosted clear and the lid is white so some white elements will look good in the design.