As described below this is the first of many labels required. we will
start with one of our most popular lotion bases.
The product name : A,C,E Lotion base (paraben free)
note: A,C,E meaning it contains those vitamins.
a link to that product on our site is here:
Keep in mind that although this label will probably not end up in a
retail setting. Our goal is to have a wholesale label on our gallon
containers that is superior to our competitors and is memorable to
clients. The use of bold colors will also help our warehouse staff to
identify the product from further away when it is up on pallet
Product is packaged in a gallon jug as seen on our site.
We are starting with a label size of 4x4" rounded corners and possibly
using the same image in a 2x2" as we provide samples of the product
a 4 oz cylinder bottle ,but the main focus is the 4x4" size. It will
be printed matte laminate material and possibly with gloss overlays.
I have included some images of labels I like the look and feel of.
I have also included labels designs I do not like the look of
I really like the Eden sample labels I provided, they could be used as
inspiration, but no exact duplication please as that product line is
The label should be bold, professional, modern and colorful. If you
take a look at my current label(sad i know) (be creative let's bring
it up a notch or two)
The label should have a bar code area (I will provide this bar code)
It should have a small intro to the product , see product page for
It should have bullet point like, paraben free, vegan friendly,
vitamins, extracts, no mineral oil, etc. a small leaf may indicate
It should list mixing instruction - available on the site under the
mixing tab for the product
It should not list ingredients on label, as they do change from time
to time- a reference to the site is preferred for full ingredients
It should list the weight this is available on the site on the product
Made in the USA is also good.
on the main Eden label I like the phone icon on the bottom with the
site name and Questions? contact phone (951)674-4444
It should have a small shaded box that says unscented appr 1/2"x2"-
Here we place a label with the scent name if clients orders the base
scented and colored.
I think we will use different colors for different products like all
lotions will be green tones, and shower gels will be blues, etc. For
this design it should use GREEN TONES with possibly diffused leaf
** I want the designers to use the above lightly, because you might
have a better concept. I am not an artist, my brain can not visualize
Avoid words like "All Natural" as there is no defined meaning of all
natural in the industry.
You may use our logo, create a different one or creatively use the
company name in the design
Open to any ideas or concepts.
The labels will be printed by weber packaing inc. see the label specs
Winner should submit all artwork in pdf, Photoshop, illustrator, etc
format, provide font names used.
Ok I think I have given you guys enough to work with, wanted to be as
specific as possible, Can't wait to see what you guys come up with.