Lauren@LoveTheDog got their new product label by running a design contest:
Amazing dog treats need fun labels!
Check out Lauren@LoveTheDog's Product label contest…
Animal & Pet
Love The Dog
We have 5 dog treat flavors in our product line, Chicken & Turmeric Treats / Chicken & Pumpkin Treats / Salmon & Sweet Potato Treats / Beef & Turmeric Treats / Peanut Butter & Blueberry Treats
Description of the product
We craft the highest quality dog treats available! Not only are they healthy, but they are super high-value, meaning- dogs love them! They are an all natural, fresh food product. All of our ingredients are functional. We are a young, bold and quickly growing brand and want our labels to reflect that!
Description of the product target audience
Any and all dog owners, but most often women, ages 18+. We are based in New England USA
We use barrier bags with the following w x h dimensions: 5 7/8" x 9 1/8" The bags have clear fronts, and kraft paper backs. You can see the labels we currently use on our website. We currently have a small label on the front indicating what the product is, but the large label on the back is currently the one with all of the product information. The required product information includes: Guaranteed Analysis, Calorie Content, Net Weight, "This product is intended for supplemental or intermittent feeding only. For best results, refrigerate after opening", our business name Love The Dog, LLC, our PO Box address, and our website address www.Love-The-Dog.com and a barcode. If there was a way to do this all on one label just on the front, I would absolutely be willing to consider it as it would help us cut our label costs. For each flavor, we carry two sizes, one Net Weight 6 oz and the other is 3.5 oz We LOVE our logo, and would like to see it featured prominently. Generally- for each flavor I have associated accent colors, but am open to change. Chicken & Turmeric = turquoise Chicken & Pumpkin = orange Salmon & Sweet Potato = pink Beef & Turmeric = blue Peanut Butter & Blueberry = purple I have attached an example of our current labels, but am not madly in love with them and am very open to something new. You can see them all on our website www.Love-The-Dog.com or on our FB and IG @lovethedogco I am not sure what other info may be helpful, but please let me know how I can provide what is needed to make the project successful. Thank you so much for your talent and your time!
Bag dimensions labels will be placed on: 5 7/8" x 3 1/2" x 9 1/8" (Outer Dimensions)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Lauren@LoveTheDog collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Sadie is absolutely wonderful! Every single design she created stood out dramatically from the rest due to her distinct style in combination with her ability to understand my brand's current aesthetic. She consistently delivered designs that were bold, unique and engaging. She was very responsive to feedback and always ready to offer an entirely fresh concept. She is also lovely to work with. I had to make some last minute functional changes to the label that I thought might ruin the label's design but she incorporated them flawlessly and was SO patient with my changing needs. I am so beyond delighted to have gotten such a talented artist, lovely human, and true professional to execute this very important project for me. Thank you, Sadie!!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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