Jocap needed a new print or packaging design and created a contest on 99designs.
A winner was selected from 73 designs submitted by 11 freelance designers.
We are looking for a card design that will combine the company graphic assets (water cooler; logo etc.) with Xmas motives. The overall concept is “winter season greetings” & not the typical religious holiday (i.e. no Santa, Holy Ivy etc.).
PRIZE is guaranteed.
EDEN
OVERALL DESIGN BRIEF
We are looking for a creative graphic concept that combines the company product (water cooler) & white-winter holiday motive (e.g. snow flakes).
This concept will be in the front page of our greeting card.
Inside the card, we want to include our "mandatory" graphic elements, with a "touch" of that winter holiday motive.
CARD TEXT
- See detailed brief:
Quick Link:
http://www.mailbigfile.com/3c3f3ab6…tFiles.php
Quick Link: http://www.mailbigfile.com/8fbfe14c…tFiles.php
CARD LAYOUT
- See detailed brief
- We plan to use SELECTIVE UV finish on the card (e.g. on logo, as snow flakes etc.), so we encourage you to include this printing effect in your design.
ACCEPTED FILE FORMATS
PhotoShop / Illustrator file, layered, in print resolution (We need to be able to edit the file during the pre-print process).
TIMING
We are short on time, therefore wish to close the contest by Oct’28. Priority will be given for the first designers who submit their proposals.
MANDATORY GRAPHIC ELEMNETS
- OVERALL LOOK&FEEL: minimalist, subtle design, with few, seamless & small graphic elemenst (not over-crowded)
- DOMINANT COLOR: WHITE (~70%), LIGHT BLUE/BLUE for the rest.
- Please include the CORPORTAE graphic elements in your design, as specified in the brief.
- You can include in the design different graphic elements which are in-line with the concept.
DESIRED COLOR SCHEME
- In line with brand equity / logo – dark blue, light blue, white.
NO black, yellow, red etc.
DESIRED STYLE
Since this is a mineral water brand with a “healthy” concept, we are looking for motives linked to winter&nature: water, snow, ice, water sources etc.
PLEASE AVOID RELEGIOUIS IMAGERY (Santa, Santa’s Deer / Sledge, Holy Ivy, Gifts, Xmas Tree, Tree decoration etc.).
PLEASE AVOID STRONG BACKGROUND COLORS (black, dark blue, red) , which can create printing problems.