Completed contest

Wine Label

Dean C needed a new print or packaging design and created a contest on 99designs.

A winner was selected from 153 designs submitted by 44 freelance designers.

153
entries
44
designers
1
winner

How Dean C started their print or packaging design journey

Company name

Elanya Estate

Overview

Elanya Estate is a new Australian wine label for our export focussed business.
This is a new range of wines being introduced to the world we are looking for a classy upmarket label range to start with that can grow with us.
I have uploaded some more images of a style our distributor likes for their target market.

Tell us a bit about who you are and the people you reach

Our target market is China.
We want a traditional style label for this Australian produced wine.
Our target market want to purchase imported wines made in Australia.
Please do not make labels that look like they were purpose made for the Chinese market.

Requirements

We want this label to very classy upmarket label possibly with a logo/emblem/coat of arms or similar, so that it is easy recognised even if they cannot read English.
Also as we will have different varieties of wine we would like them to be distinguished by unquie colours eg Shiraz purple, Cabernet Red etc...
We have a range of wines from entry level through to high end wines so we would like the labels to be adaptable for the different price points. ie more foils, embossing, size changes to represent the different levels of wine while maintaining the brand awareness.

I have uploaded some more images of a style our distributor likes for their target market.
Please message me if you have any questions.
Suggested label size 115mm x 65 mm portrait (guide only) allow your imagination to run but its got to fit on a wine bottle. Odd shape &/or 2 part labels are okay.

Custom package

$217

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