Lucy McGoo - Honest Foods
We like vintage posters and retro art as well as pop art. we enjoy style and funk, street art.
The personality we want to get across is fun, cool, bit funky - we intend to produce a gourmet desert that will suit, fast food diners.
We enjoy artists like Lilly Allen, quirky and fun.
Our target audience is 18 - 40 year olds who enjoy good fast food. So we want our product to reflect a high quality desert mousse, that stands out in a fridge of soda cans.. we want a bold and striking label, one that the audience sees and feels compelled to want to buy the product - we want to look stylish and up market.
We need a label, 6 cm wide * 4 cm tall (this will be printed as a sticker and applied to our plastic tubs/ cylinders as we sell containers/ product), it can have a frame around it, needs to use BRIGHT COLOURS, and the font type needs to use words in a design way.
The label needs to read
The Best Chocolate Mousse.
By Lucy McGoo, Honest Foods.
We are happy for the lucy McGoo part to be smaller font, however the phrase "the Best Chocolate Mousse, we would like to see a play on the way the words are placed, (please refer to image 65, 62, 63 - these are our favourites - as these images give a great example of how we would like to see the words placed and potential images) we are happy to have different sized fonts, we like the thick / bold rockwell font but are happy for suggestions and examples.
The label must reflect a vintage feel with a modern appeal, we are happy to have shapes and vector images used in the label. We want to convey a premium product that tastes amazing, yet a funky/ street art brand. The label must look professional - no clip art.
We would even be happy if the label reflected that of a funky cool beer label. We have attached some images of what we like - these really do give an excellent impression of what we are looking for as well as a flavor for our tastes and style.
Upon completion we would also like to receive the raw file and a sign off from the artist selected that we own the art work - sign off of copy right to us.
You are free to be creative.