How Lee at Intellibev started their print or packaging design journey
I am looking for a label design for a new beverage. The product is an Agua Fresca (common name for a range of products) and is a Sweet Melon Flavor. The brand name we want to use is "Melon Head" and the goal will be to design a label that talks to the brand and the flavor ie "Melon Head" "Sweet melon Agaua Fresca"
Melon Head - Sweet melon Agua Fresca
What inspires you and how do you envision the design for your business?
The label fits on to a self serv fountain machine. It needs to capture the attention of a browsing customer. The label is 1 and 3/4" wide by 2 1/2" high. I encourage bright colors, carton, fun. The target demo is young males 13 to 35 predominantly hispanic. Product will be sold throughout California, Arizona and Nevada
- Must contain the product name "Melon Head"
- Must contain the product description name "Sweet Melon Agua Fresca"
- Fun, bright attention grabbing colors.
- Label is small so keep it sharp and simple and obvious.
- Format will be used to produce labels.
- Complex images, incremental words other then specified.
- Must be full color no black and white.