I am the CEO of Araya Pictures, an innovative company in film and digital entertainment. We have developed Australia's first mobile phone film and photography festival of its kind , where all films and photos have to be shot on a mobile phone.
To review more about the company, visit http://www.arayapictures.com. To view more about the festival, visit http://www.mobilescreenfest.com.au.
Youth market, targeted at 16-35 year old youth demographic. They are mainly into film, TV, technology and IT, music or sports - the 'cool, trendy and modern' types as well. They can be from any race or culture, but want to do things that are hip and cool.
AIM: The objective of the poster is to be exciting such that the audience will want to join the festival and shoot a film or photo with their mobile phone and visit the website to submit their masterpieces. This is a 'call for entries' and a call to action. It should encourage the audience to get creative with their mobile. It should also communicate that this festival is about SHOOTING FROM MOBILE PHONE. Also that it is easy and fun to enter. It should look cool for the youth community.
Logo: Mobile Screenfest (attached)
Surrounding the logo: Australia's 1st (Mobile Screenfest logo) 2010.
See attached example posters how the words surround the logo, suggest keeping this part similar but not necessarily have to copy them.
Tagline: Shoot, Upload, Win (but can also be diagrammatic)
Website address: http://www.mobilescreenfest.com.au
The 9 awards of the festival can be represented in diagrammatic form +/- text. These are: Best Drama, Best Horror/Thriller, Best Comedy, Best Actor, Best Music Video, Best Sports Video, , Best Mobile Photography, Best Phone Journalism, People's Choice Award
Apart from that, go nuts and be creative!
Design should be suited for A3 or A4 size, vertical. Files should be provided in at least 3 different commonly used formats .ai, .jpg and one other.