Planet Workout: Mississauga and Oakville's Destination for 24 Hour Fitness
Planet Workout is a 24 hour 7 days a week fitness club in the suburbs of Toronto Canada. We try to cater to all types of fitness club members. We have a large cardio theatre, lots of free-weights and machines... Classes range from yoga, pilates, bootcamp, meditation, spinning, kickbox... and we also have a 24 hour basketball court. Our goal is to be a one-stop source for all kinds of activities, to give our members the most options to stay in shape.
For this ad we are targeting females from the age 19-35, specifically attractive, club going women. Getting girls into a gym isn't easy. They need to feel it is a cool place that fits into their exciting lifestyle. It also needs to be a place where there are other females doing the same thing.
The promotion is the following:
LADIES MONTH AT PLANET WORKOUT
Ladies, first three months are free. Don't pay until May.
$29.95 per month
Pay no start-up, no activation fee, no card fee, no fit-test. Nothing.
There will be a price breakdown section where they can decrease cost by joining together:
2 Girlfriends sign-up for 25.95/mth each
3 Girlfriends sign-up for 24.95/mth each
4 Girlfriends sign-up for 23.95/mth each
w 11.43 cm
h 27.97 cm
The door hanger is two sided. The front focusing on the image of the club and getting the attention of the target. The back will have more info about the gym and price breakdown.
Ladies Only Area
& much more
The focus being mostly on attractive- in shape women, it would be good to include a photo of a man somewhere with a special side promotion for them:
GENTLEMEN, you know you want to make the switch to Planet Workout. Take advantage of our offer too! First 3 months free. No payments until May.
THE LOOK: I'm going for a very sheek, sexy, cool, dark look but very simple and clean. Again, we are trying to convince the target that this club will fit into their lifestyle of dance clubs.
Please use the 24/7 stamp attatched and the logo attatched. Feel free to alter some of the formating of the Planet Workout logo (ie. bevel and contour, colour) while maintaining the same font and logo.
Please give me lots of questions and feedback as this is my first time posting and some things may be unclear. Thank you!