Theme as provided by conference hosts: "We will be highlighting the conference is “going national.” The exhibit hall theme will be Road Trip Across the Nation. Use the road trip theme or perhaps choose a national destination for your décor as part of the theme if you would like."
We are a Florida-only work comp defense law firm and do not have a national presence. We envision the theme applying to our needs in the following way, "All National Companies who do business in Florida need a reliable work comp defense firm IN Florida, we are that firm". We have considered a more specific theme of "all roads lead to Florida" but are completely open to suggestions that fulfill our goal of showing that we are the destination and can represent both Florida and non-Florida businesses' work comp defense needs IN Florida.
In past years our graphics have always incorporated Trent Miller, our managing partner. This is preferred but not mandatory. We have uploaded our past year's catalog and poster graphics for reference but none of them should guide submissions. We are not looking to repeat any theme or style we've used in the past, except for including our logo in the design.
Our logo is also provided and our contact info is as follows:
Miller & Miller, P.L.
Law Firm of Trent D. Miller
9040 Town Center Parkway
Bradenton, FL 34202
FYI: We are in the process of establishing an 800# that will replace or supplement our local number.
Concepts we would like to convey include: strength, stability, reliability, - so elements including granite, construction, columns, Greek architecture, etc. are worth considering as guidelines. In our experience, national corporate clientele are drawn to those more conservative elements. Putting a creative spin on them is welcome - keeping in mind that it is a traditional-minded audience, We expect a more positive response from traditional legal themes. No preference from our view for complex vs. simple design.
Your concept should incorporate the theme of strength in a Florida workers' compensation defense law firm seeking to appeal to an audience of both in-state and national companies who need to hire law firms to defend their workers' compensation cases.
Please write with questions or clarifications. Thanks!