Looking for a standard sized postcard design (full color back and front) to announce the release of a new LED lighting component called the Rebel Star/O that can be used to replace an older, obsolete component called the Luxeon Star/O.
The objective is to get the recipient to come to our website for more information and to order this new part.
The obsolete component was very popular with small and medium manufacturers of lighting products, who are now looking for an alternative now that they are no longer able to get this older part.
Need to clearly communicate that the Rebel Star/O LED assembly is:
* A near 100% compatible drop in replacement for the original Luxeon Star/O
* Uses the latest Rebel LED technology
* Is available in all colors
* Has a higher lumens per watt output
* Is more thermally efficient
* Can be powered using existing power drivers
* Is available to order now
A special offer 20% discount code needs to be included on the post card with a statement that this discount is only available to people who are getting the postcard. The URL that will be used on the postcard is SR-12.COM, which is also the series part number.
The target customer will be electronic technicians, engineers and hobbyists who understand the technology, so just need to focus on the features/benefits and that the replacement is available to order now.
I am including a number of different graphics (Photoshop) of both the older component and the new part that is replacing it. The designer is free to select whatever graphics he feels would work best in the design.
More information about the part we are promoting can be found at sr-12.com