We require an A4 advert which will be in several industry specific magazines that are sent in print and electronic format to over 20,000 driving instructors.
Both the insurance industry and the driving instructor industry are pretty traditional and our brand is well known I the industry.
We have been advertising in the same magazines for 15+ years using variations of the same advert and feel that our advert is just flicked past as most instructors know us. Insurance isn’t sexy, but it’s something that all driving instructors need.
Over the past 5 years or so instructors have changed their buying habits, they used to but from a name that they can trust who provide a quality service, now they are tending to buy solely based on price which we do not want to encourage.
We’re looking for a more fresh and modern feel to our adverts that will stand out amongst our competitors, whilst promoting our core values, Service, Professionalism and Value.
It should also be very clear that we are selling Driving Tuition Insurance, so nothing too subtle.