We need a well organized, professional website yet one that is also clear and concise, not cluttered. We also need a logo.
Our goal is to sell ad space and to have plenty of real estate on the site to post Google AdSense ads and banners of affiliates. We will also feature informational articles and blogs or contributions from industry experts.
The remainder of the site beyond the paid image type ads will be comprised mostly of lists and reference type material. Think a directory or electronic reference type page. For example, lists of equipment or tools distributors by state, etc.
We want to include categories such as industry news, products, resources, technician listings.
I'm figuring on one basic layout for all pages or possibly two; one that would be more for articles, blogs and such and the second for more lists.