How Good-Ideas-Wanted started their other design journey
Who are you known as?
Make ideas happen
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Try to imagine the following:
You have invented an air-heat-pump for normal, small one family houses which is – due to the fact that you have also the very best compressor available – the most efficient one in the market. You therefore need to have a box outside in the front or back of the house and in addition to that a box downstairs e.g. in the cellar. This heating pump is able to prime air from the environment and extracts the heat with an efficient exchange system to heat water and herewith to warm the house. And try to imagine this works up to minus 25 degrees. At the end it's the owner of the house who will buy this, but he by himself will not choose the pump. He will be consulted by craftsman/manufacturers who also will install this system. So the target group are the craftsman. You're living in Germany and so you want to sell this system to craftsman in Germany first and increase awareness of this system because it's relatively new and unknown. The name of the company is not known as an expert for this heating system but – what no one knows: in the most of all heat-pumps of other producers parts of this company are already integrated. You are not sure if you can communicate this fact very loud.
What inspires you and how do you envision the design for your business?
You now have to find an idea how to communicate the above mentioned facts extraordinary creative, outstanding but also understandable. We're not coercible looking for an ad even it would be nice. We're looking for an inspiring motto, for a visualization, an idea which is inspiring enough to be adapted to a fair, to an ad, to a billboard, to a website, to a videogame … at least to an integrated campaign which you do not have to design in total.
It's all about the idea itself which can be illustrated by you, painted, explained/written down, done by Photoshop or however else. It definitely should make clear what the general/basic idea is e.g. "Convert winter to summer" and show that the winter-environment turns into summer when the system is running. We than can adapt from that idea …
The pictures are just examples of similar systems: you have ventilators outside which prime the air and you have a system inside of the house which converts the temperature-difference into energy.