What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Trane® Commercial, a brand of Ingersoll Rand®, is a world leader in air conditioning systems, services and solutions. Trane helps customers succeed by providing innovative solutions that optimize indoor environments through a broad portfolio of energy-efficient heating, ventilating and air conditioning systems, building, contracting and energy services, parts support and advanced controls for commercial buildings.
What inspires you and how do you envision the design for your business?
We are hosting a large, combined North American sales meeting in 2019 that needs a name. Attendees of the meeting will include account managers and salespeople for our equipment as well as our services, two distinctly separate parts of the business. This meeting will be replacing a prior yearly meeting that had a catchy name that resonated with our sales staff - Customer For Life. We really need a new name that will resonate for this new combined meeting. The theme is centered around knowledge and the power of knowledge although that doesn't necessarily have to play into the name. Leadership is responding well to "Customer" and "Beyond" but we can't figure out how to tie those logically together. The current tagline for the commercial business is "Let's Go Beyond" so that part plays on multiple levels. Open to suggestions not containing Customer and Beyond as well!