Completed contest

Bottle graphics redesign for a worldwide hair care line

Soft-Liss needed a new other design and created a contest on 99designs.

A winner was selected from 96 designs submitted by 16 freelance designers.

96
entries
16
designers
1
winner

How Soft-Liss started their other graphic design journey

Company name

Soft-Liss

Overview

Soft-Liss Professional Line is a 2 year old brand of Brazilian Keratin. Brazilian Keratin is a product used to straighten hair, and in most cases contains chemicals such as formaldehyde. Our product how ever is 100% natural and does not contain any chemicals we are 1 of only 2 companies in the world offering a 100% chemical free product. Since our product is 100% chemical free the keratin is also free to restore the hair and not just straighten like our competitors do. Feel free to read more about us at http://www.softliss.com or by goggling "softliss"

Tell us a bit about who you are and the people you reach

Our product is targeted at people with long hair in general but the end user is not the target audience per say, because our product is a professional line and therefore aimed at salons. So the idea is to entice the customer to purchase the product and take it to their salon or get the salon to buy it.

Requirements

Maximum area of H = 7.75" W = 9.80". Design doesn't have to use entire area. Maximum of 3 different specific colors can be used. Bottles must contain information detailed on attached label files, including list of ingredients attached as PDF files with the different product names. Current design is a label that is applied to the bottles. New design that is requested will be silkscreen printed onto the bottles. Logo needs to be on bottles and you are free to decide what color to put it as. Design must incorporate color of liquid content (attached photos showing content color) that will show trough areas not covered by design, so design needs to have a transparent background. Products are sold as kits and come in 4 different fragrances the Step1 is always the same for every kit. Kits are composed of one bottle of 32oz of Step1 (generic), one bottle of 32oz of Step2 (chocolate, morango, algas, neutro), and one bottle of 32oz of Step3 (chocolate, morango, algas, neutro). We currently call one of the fragrances light but will switching its name on new bottles to neutro/neutral. The final 3 bottles is a new kit that uses the same 3 steps but is to be designed separately as a higher end line called "Golden Keratin" it needs to look expensive having distinctive Step1, 2 and 3 then the other 11 bottles. Aside from the treatment kits we have a Shampoo & Conditioner for maintenance.

Custom package

$534

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Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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