Bold, Fresh, Eye-Catching Label for DVD

Value Marketing Systems LLC

I am starting an online company that helps small business professionals make more money by maintaining regular contact with customers/prospects and by delivering higher perceived-value services. Am about to replace the current poorly designed website with a new look and new offering packages.

I need a design for a label that will be printed on a DVD, inserted in a clear sleeve, and then shipped inside a Netflix-type mailer.

Also intend to use this graphic on the new website and banner ads.

The objective of this label is to attract attention and sell the DVD from the online shelf.

I am a first-time user of 99Designs. Want to see how this goes before advertising other projects.

Small business professionals who are intent on growing their businesses through bold action and embracing change.
50/50 male/female
A broad age range mid-20's to late-30's

I have video content for the DVD entitled "7 Power Strategies For Breakthrough Growth" presented by Bill Van Hoy, President of Value Marketing Systems.

Look and feel should be clean, clear, bold and not too busy. Feel free to experiment with colors. I like color palette found on CSI:Miami TV program.

I am no techie -- so bear with me.

Need circular image to send to DVD production-fulfilllment company to print on DVD (standard size approx. 4-5/8 inches diameter). Also need square/rectangular image to use on website.

The company logo can be found at:
http://www.markmadedesign.com/VMS/

I think the files required are:
Print file format - .ai (CMYK) (whatever that means)
Web file format - .jpg and layered .psd (RGB)
or Photoshop - .psd is good too.