We would like an annual report designed which will communicate to our donors and potential donors the value of our program, our milestones for the year, where our kids have gone onto college and high school and where their money is spent.
My vision is to have a piece that folds out into a poster-size with lovely infographics and that folds down into a brochure-sized piece that we can mail out.
Ability to align with the current feel of our website
Need to list our donors for 2012
The type of information that we would like developed into infographics would include info such as (the details will be filled in once we choose the designer as we have far too much information to include in this brief):
Sources of Revenue
Demographic breakdown of the students we serve
Where our kids went on to high school and college in 2012
How many of them are the first in their families to go to college
Inspiring quotes from the kids
Average commute of our students
Amount of time spent in our program (additional academic hours)
Average income level of our students
Brief description/roadmap of our services
On the brochure piece: listing of our donors for the year, call to action for donations.