We're really open to a lot of different design directions. But it is really important to convey that we are 100% US-based, virtual (we all work remotely with the highest level of technolog), are all experts in our field, and are very tech-focused.
(financial): Budgets, Forecasts, Dashboards, Financial Statements
(company services): Stream-lined processes, virtual, integrations, processes, systems
We'll finalize the text during the revision period --- but we think a "hook" like:
"Are you ready for the next level of accounting and bookkeeping services?" is a good start (plus some of the buzzwords from above).
We have a stock image account in Thinkstock so we can buy any image--our website, AccountingDepartment.com, doesn't portray the branding we want (we're trying to rebrand too--and hopeful that this design will help us connect with a designer who can set the ultimate direction and tone) but we also have caricatures for every employee that we're considering using within the layout. I can provide all of those--you can view them here: http://www.accountingdepartment.com…tire-Team/
(If you use the caricatures, please keep in mind that the co-Founders are Bill and Dennis and the 3rd leader is Kris for hierarchy purposes)
Also, you don't have to use any thinkstock images at all--we're open to vector-based only as well.
Thanks! Our main font is usually Verdana and our colors are in the logo file attached.