Because of the size of the job it took a while for submissions to come through in the tender process, but I liked the approach of krescent of showing me some samples and then showing they could work to my specifications. I awarded them the work and had the rest of the eBook built. Great communicator and designer and follows instructions well
How sheenan started their other book or magazine journey
Who are you known as?
stock and station agents
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
Provide trade credit insurance/guarantee of payment for sales of livestock made on credit by our members who are Livestock Agents. The name given to this facility is Stockinsure. However, we do not insure "Stock". We use insurance companies as the carriers of the risk, and arrange an insurance facility for the insurance (much like a guarantee) of debts arising from the sale of livestock on credit. We are not the insurer. You can get an idea of how trade credit insurance works can be found in a video of a credit insurance company called Atradius - http://www.atradius.com.au
What inspires you and how do you envision the design for your business?
Front cover and back cover of an Annual Report. As previously outlined, we arrange the insurance of debts arising from sales on credit of livestock. We have a sister organisation that provides training courses, info on technical aspects of law relating to the industry, compliance with animal health regulations etc. However, our organisation is focussed on insurance, financial risks. We are trying to find a design that conveys the protection against default by a buyer.
The process in steps is:
1.Cattle auction Agent selling to the buyer
2.Buyer (preferably depicted as a butcher) defaulting on payment (empty pockets? Or Abattoir closed down.
3. "Stockinsure" Insurance claim payment.
In the past, our logo colours have always been used. See attached file of previous annual report design.