If someone is reading my book, this means they care about their signature enough to make an investment of time and money in order to improve it. So while we want to give them samples of things they CAN learn to do WITHOUT use of special tools like calligraphy or brush pens, we still want the samples to be something they can aspire to.
Imagine the biggest fans of your art and designs. People who leave comments on your work like "This is AMAZING!!!" "I wish I could do what you do!" - This is the type of audience we're trying to reach. Someone who is a true admirer of beautiful penmanship, but feels intimidated about their own ability to produce something similar. In my book, they learn that art doesn't have to require innate talent - it's a skill that can be acquired through knowledge and practice. So we can assume that they are going to work hard to design and master a signature they really love, and the signature samples should inspire them about what's possible.
In my book, I teach that most good signatures have the following characteristics:
I. At least moderate legibility
II. Confident, fluid strokes
III. Consistent slant, sizing, scale, and intelligent spacing of letters
IV. Uniqueness and personal touches; character
I explain how humans are hard-wired to look for patterns, so we love to see repeated elements - and we delight even more in seeing a pattern intelligently broken (intentional contrast).
Here are two specific examples from my Signature Inspo Pinterest board:
- I love this for inspiration, although it is much more flourished than necessary for a practical signature. Still, it's a monoline work of art. The spacing, sizing, and fun interaction of letters is something to aspire to.
- This one is a really great example. The consistency of the letter sizing (x-height, ascender/descender balance looks great), plus the line from the capital "E" through the "t" and the "H" and the partial underline on the last name add a touch of character.