We have 2 target audiences:
1. Children in very early stage of development cognitively who lack
the ability to speak. (Comparable to 1-3 year old child) Typically
inability to speak is a result of a diagnosis such as Autism,
Apraxia or other language impairments.
2. In addition to the child being the main user of the app the parent
will also be a heavy user of the admin interface within the app.
We aim to keep things as simple and useable as possible, removing
features rather than adding. Together with the simplicity we want the
UI to be rewarding to use and feel responsive and playful (without
coming in the way).
Given our target audience the part of the app that is used by the
child it is extra important that there are as few visual distractions
as possible, limiting the amount of gradients/edges/shadows to a
minimum in order to focus on the content itself.
Each child is unique and has their unique challenges, so our UI needs
to be very customisable in terms of colour, size and complexity.
Our gaming heritage inspires us to make motivational systems and
reward structures within the app and we also aim to let them app,
although a functional tool, hint towards elements in gaming through
transitions/bounces and similar. Again without going over the top.
VISUAL APPROACH SHOULD BE:
√ Large buttons/elements
√ Rewarding visual feedback