How Rhiannon.vines started their merchandise journey
Who are you known as?
Redpath Australia Pty Limited
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Mining Contractors and Engineers. We provide underground mining services to mine owners all around the world.
What inspires you and how do you envision the design for your business?
Stubby Cooler design.
The stubby cooler is to be sold to the national mining industry, all the proceeds going to National Breast Cancer Foundation as a part of a year long campaign.
Miners like their beer, and so it needs to be hip and cool as well as blokey. I want the design to stand out and be predominately pink (a very feminine colour for a miner I know! but suits the campaign!), utilising one of the images (if possible). The pink excavator as you will see from the photos is also a key part of the campaign and is donating money for every hour that it works on site.
Please be as wild and creative as you need to be to get the desired impact. Ultimately, I want someone to look at it and go "Wow, I really want one of those!"
Please utilise our Redpath logo, in either black or white (I doubt our corporate PMS 185 red will look any good on this cooler), as well as the text -
"Proudly supporting NBCF 2013"