How Geoff Chesman started their logo design journey
The Chosen is a weekly email newsletter providing timely and relevant information and resources to connect young Jewish men and women to their local community. We will provide restaurant reviews, recipes, reccommendations for going out, cultural activities and more.
Tell us a bit about who you are and the people you reach
18-34 yr old jewish men and women. Educated, middle to upper incomes. Enjoy food and travel, literature and film and want to maintain a connection in some way to their jewish heritage.
We are launching in Washington, DC, but hope to extend to other cities, so a main design for the name The Chosen, with the ability to add a city name (like DC, New York, etc.) Also don't want it to seem overly religious. Should be subtle and nuanced but instantly recognizable.