NGL (Neo Green Life)
We are a manufacturer of Residential, Commercial and various other types of LED lighting products. We also manufacture super high quality commercial grade photovoltaic solar panels. And because we will also carry other products related to "green" technologies and lifestyle. Our slogan will be "Committed to a brighter, greener future".
Our LED and solar products will be extremely high quality so our market strategy will be based on innovation, technology and quality, and not cheap prices.
Our competitors will be companies such as Siemans, Phillips, and other multi-national corporations.
We will marketing heavily to corporate clients that are looking to buy LED or solar products, major construction companies, distributors, retailers and lighting designers.
We also wish to promote brand awareness among the general public and end-users of LED and solar products.
We would like a logo that is simple, very memorable and easy to recognize. Out of well known logos, we would like ours to have the same personality as LG, McDonalds, BP.
Below are some requirements and do's and don't's:
1. "NGL" should be the most prominent and main part of the logo
2. "Neo Green Life" should also be part of the logo
3. Font usage should be corporate and contemporary
4. Logo and font color should represent the following concepts:
- Green, renewable
- Try to incorporate one or all of the following ideas: lighting, sun, sunrays
5. Use simple graphics to represent the ideas/concepts mentioned above
6. No cartoon or comic style graphics No stock images or clip art.
7. No overly complicated graphics, patterns or details
8. Logo must be usable for packaging, printed on products, website, and will need to work on various color backgrounds by changing its colors as needed.
Copies of some logos that we have already received are not quite happy with are attached to this project.