The logo should connote health, beauty, youthfulness, and happiness. At the same time, it should maintain a certain level of class and elegance. The target demographic is women in their 30's and up. A horizontal aspect ratio is preferred. Beyond that, I really leave it up to you to make this pretty!
The Institute for Women's Health is (i4wh.com) is re-branding itself as WomensHealth.LA (that will also be the new domain with the 'dot LA' extension), and we're looking for a new logo.
WomensHealth.LA aims to be a lifestyle brand, initially focusing on providing medical & health services (OBGYN, Plastic Surgery, Bone Density Scans, etc.) and eventually expanding into health-oriented and cosmetic products (e.g. skin creams, etc.).
As noted above, we want the logo to maintain a degree of elegance, while still being fun & youthful.
If possible, we'd like to incorporate in some fashion, the old emblem (Nude woman outline by Picaso -- see: http://skitch.com/michaelbroukhim/qxy5/i4whlogo ).
- A fun, youthful, yet elegant logo
- Incorporation of old emblem; and perhaps, even color scheme (thought not essential)
- The company name can be represented should be represented as WomensHealth.LA with perhaps a url below it: http://www.womenshealth.la
- Open to anything really?