Completed contest

Whimsical logo needed for global sewing site.

JohnTWolff needed a new logo design and created a contest on 99designs.

A winner was selected from 968 designs submitted by 164 freelance designers.

968
entries
164
designers
1
winner

One of the designers who made it happen

Winner - dasx
Great Designer...Great to work with.
- Cookie91

How JohnTWolff started their logo design journey

Company name

Sewcratic

Overview

Whimsical logo needed for global sewing site. We ultimately want to be the destination/brand for all sewing activities. Get it right and your logo should be synonymous with sewing for most of the online world. (Yeah, we’re that ambitious. Our motto: Sewcratic, the future of sewing.)

(A Socratic dialog: a form of inquiry and debate between individuals asking and answering questions to stimulate critical thinking and learning.)

Think streaming video, plentiful Web 2.0 commentary and networking about styles, techniques, patterns... Now design the drop-dead iconography for it.

Tell us a bit about who you are and the people you reach

Anyone from sixteen to seventy-six. Anyone who sews, or wants to sew. Male or female, novice to 7th Avenue fashion designer. We want to be the destination for not just the passionate sewing aficionados in the world, but all those simply wishing to learn how to sew a button.

Think sassy, fun, more aligned to couture than craft. (We are definitely not your grandmother's sewing site—however, Grandma should feel comfortable too.)

Requirements

Avoid a “crafts” feeling. All lace will be taken out back and shot. Think clean, vibrant, modern, whimsical, elegant. Also, something that scales gracefully from brochure to thumbnail.

COLORS: As users will upload a riot of patterns and pictures and colors, we’re thinking a Zen–ish, monochromatic site palette: white, grays, black, with orange as the highlight for links and buttons. Logo should play nice with these, against simple white or simple black. (Astonishing colors in the logo may cause us to revise our site palette, though.) Absolutely no pinks, please.

IMAGERY: We’re leery of a sewing needle with thread as it’s both hackneyed and hard to reproduce (but hey—if you can do MOMA-enshrined, killer image that survives reduction to a postage-sized GIF, we’ll ship you the champagne.) Preferable objects: buttons, buttons becoming globes, spools of colorful thread, swatches of fabric coming together, a glistening thimble... You get the idea space.

TYPE: If you can reduce the world of sewing to a cunning, artful bit of typography, by all means go for it, we’d love it; we adore type. However we like icons too.

VARIATIONS: please include:
Sewcratic
Sewcratic. The future of sewing.
Sewcratic. Where the world comes to sew.

Deliverables: Photoshop raster art, layered and flat; same for Illustrator vector art. Winner may be contracted for further paid work by brand.

Custom package

$1,139

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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