ESPY Energy Solutions, LLC
We are a women-owned small business providing innovative and creative consulting services for a very stuffy industry -- electricity and energy. In a world going green, we want our business to stand out and be recognized as pioneers and change agents not just for greening the world, but also for how electric and energy companies do business. New high-technologies are entering the electricity industry value chain putting more decision and knowledge in the hands of actual consumers -- appliances and power plants will one day talk to each other. To get to that point, the electricity industry has to change how communications and electrons flow from power production to consumption.
More about us at http://www.espyenergysolutions.com.
CEOs, corporate officers and senior managers of high-tech companies, electric utilities, and regulatory bodies.
We are looking for a logo design that is compact enough to go on mailing labels, business cards, and letter head, but scalable for other advertising and promotional opportunities. We want to use a telescope as one of the main focal points -- our name, ESPY, means to see at a distance, or catch a glimpse of. A telescope captures that meaning immediately. Our business tagline is "Bringing the Future into Focus" which also plays off the telescope -- we are bringing distant ideas and concepts into focus for our clients.
The second focal point is a woman -- it could be a head shot or full body. (maybe head shot for compact use, full body for scalable, larger ad?) We want her to look smart, commanding, and confident -- not quirkie, not whimsical, not cutsie. We're serious women and we want to portray strength in a Wall Street way, not in an athletic way. We want the woman's image to be attractive with a clean and tailored look, not freckled-faced or fad-like.
A logo that is colored is fine, but it will also need to be easily reproduced in a black-and-white version.