We are a start-up company and have had no previous identities. The logo will be the brand feature of the company. We are looking for a logo that positively speaks to active, health-oriented people yet also reflects the medical/scientific foundation of the project. The logo is for our website and should be optimized for online view. It should contain the title and subtitle (I-Vita Personalized vitamins), be dynamic, positive, warm and professional.
What inspires you and how do you envision the design for your business?
We are working on a web-offering that makes it possible for people to receive personalized multivitamin capsules, based on a proprietary algorithm that takes into account medical and lifestyle data from the customers. We are very passionate about quality supplements and want to bring the level of personalization that is currently reserved for pro-athletes and hyper health-conscious people to the every dayeveryday consumer in a convenient way. For the website we are currently creating, we are now looking for a logo. It should roughly be 1.5 length X 1.0 height, designed to be in the top-right left corner of the screen in front of background with varying colors. Therefore, it should be designed not in front of a white or colored but a transparent background. This is very important. We want it to convey passion, an active lifestyle, health, warmth and happiness but also, and this is important as a differentiation, professionalism. In contrast to other vitamin shops out there, we are highly scientific and based on medical research.
- A professional company logo which contains title and subtitle (I-Vita Personalized vitamins),
- in front of a transparent background,
- works with different color schemes,
- abstract (graphics ok),
- simple and
- not too complex,
- no aggressive designs,
- no childish renditions,
- no bubble letters,
- not too clinical,
- no more than three colors and
- no cartoons.