The logo needs to be cool enough to attract individuals but serious enough to attract companies and not take away from our credibility.
It should look fresh. We are open to to all kinds of options and colours. You could play around with the name "Grow-Trees" or use an image and the name.
We are concerned about getting people to notice and remember the hypen between the words Grow-Trees.
It will help if the logo includes the tag line, Greet with Trees, Offset with Trees (or: greet with trees, offset with trees). However, the logo must look good and complete by itself, if we choose to drop the tag line for certain applications. It should maintain clarity when reduced in size.
The logo will be used on the website, on printable e-certificates, on business communication and on merchandising.
On our website, we will be giving an e-certificae for planting trees. Someone may want to print it out and pin it up. Hence, the logo and lettering which will be on the certificate, must stand out against a white background, quite clearly and look vibrant and attractive, even from a short distance when put up on the wall on a white paper print-out.
Also, some people may print it out in black & white, so it should look very attractive in black & white also.
Here are some descriptors we'd like people to associate with the brand: credible, reliable, responsible, eco-conscious, friendly, cool
Format: .cdr, .ai