Big Rock Animal Clinic
I am a veterinarian, recently taking over a well-established companion animal (dogs and cats) animal clinic in Okotoks, Alberta, Canada. Okotoks is famous for its 'Big Rock', the world's largest glacial erratic (google it for cool pictures of the huge stone formation).
This clinic is nestled in the Foothills of the Rocky Mountains, and is primarily focused on dogs and cats, with a smattering of horse medicine as well. The culture of my clinic is focused on providing the highest of care for people's pets, and instilling a feeling of complete empathy for the clients who visit the clinic to have their animals cared for.
This logo is to target an existing clientelle of animal owners, but also, to reach out to a new group of people who drive by the clinic (the winning logo will be made into a large lighted sign on the front of the vet clinic). The desired audience is well-educated, obviously animal loving, and having perfectionist tendencies.
The logo must be versatile and detailed enough to be able to be used for anything from a letter head to a huge outdoor sign.
Here are the particulars :
1) The famous 'big rock' glacial erratic, in its classic 2 large-but-adjoining pieces must be present in some form or fashion (as the back drop perhaps?). Again, google Okotoks alberta big rock and see what comes up for history and pics.
2) The famous snake and sceptre, like my human medical doctor counterparts have, should make an appearance. However, in the veterinary medicine world, it is a single snake (vs 2 for MD's) and there is a big 'V' encompassing the snake and sceptre.
3) A cool dog sillhouette and cool cat sillhouette (and perhaps a tiny horse but not mandatory - my practice is only 5% horses). These 'sillhouettes' do not necessarily need to be sillhouettes. They can be full side views, heads only, bending around the big rock etc. Also, they can be 'cartoony' or more professional sharp edged. We are going for 'warm and fuzzy' for the whole picture. Think along the lines of a coyotee happily howling at the full moon on a warm summer night, behind a huge glacial rock. But think more 'domesticated' coyotees. An again, warm and fuzzy. But professional also.
4) The name Big Rock Animal Clinic can be optional in the logo, I'd like to see various designs with and without it. Thanks! And have fun!