The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How CWH#16 started their logo design journey
Conference and Event Services (CES)
Sonoma State University is located 45 minutes north of San Francisco in Sonoma County. Our department schedules student meetings and contracts with external organizations to hold overnight conferences and special events. Our mission is to coordinate events that highlight campus facilities, services and staff to current and potential students, the local community and academic professionals. We strive to accomplish this mission by collaborating with internal and external clients to efficiently schedule these resources while increasing revenue and an enhancing the overall image and reputation of the University.
Tell us a bit about who you are and the people you reach
Anybody looking to hold an event or overnight conference/camp in Sonoma County. This would be mostly planners and coordinators who are looking for a "good-value" at a "unique" location. Our low rates and "better than your typical dormitory" lodging are the biggest selling points for professional conferences and family camps. Since we are a university, we would like our logo and eventual brand to resonate with the on-campus community (faculty and students) as well. So, the ideal logo appeals to the 18-24 year old college student, but also conveys a friendliness and comfortability that would attract a family camp.
Our abbreviated department name is CES. We think something with a key and these letters would be appropriate considering all the functions of the department relate to "opening" meeting spaces/lodging and we are the key to a successful conference or event at SSU.
The following can also be creatively added into the logo, but are not necessary and we prefer a clean and simple design.
Our University colors are blue and white. Our mascot is the SeaWolf. Our University Logo has some swoosh like thing that represents the hills behind our campus. Sonoma County is known for being "Wine Country" and all of our Residential buildings are named after grape growing regions.