Our products are made entirely out of litter or recycled goods found on the streets of Oakland. We want to reduce the amount of trash and litter in Oakland while simultaneously creating beautiful products for people to enjoy. Some of the items we make include recycled snow globes, "messages in a bottle," and a recycled toy robot!
Our target audience is anyone who enjoys homemade crafts and anyone who likes recycling or buying recycled products. Our aim is to turn trash into luxurious gift items!
We aim to bring light to our community in both the products we create and the trash that we take away! Our business was born when we noticed our community was being filled with litter. We want to help improve people's moods and bring beauty and creativity to our home city of Oakland.
We aim to sell our product at holiday markets, via sites like Etsy and Instagram, and at flea markets so we need a logo that stands out and conveys what our product is.
We surveyed our target audience and found that they like bright and light colors – evoking peace, cleanliness and freshness. Even though our product is made out of litter we aim to make everything look beautiful, luxurious and cool, and we want this to show in our logo.