This project was a bit different than usual. Dusan handled it with ease. The project was finished quickly and turned out very well.
How Imshanjamal started their logo design journey
EQ Group is a diversified international private equity group with over 25 years experience investing private and institutional capital across North America, Europe and Asia. EQ Group is takes a hands on approach on each of its projects and works directly with best in class operating, financial and brand partners to maximise value.
We are an entrepreneurial company with a wide range of skill sets in our core team. We have invested in and built operational capability in a number of sectors including real estate development, hospitality, healthcare, IT and agro-processing.
It is key that we build strong and trustful relationships with all the stakeholders in our business (see target audience below). As such our coroporate identity needs to instantly say "strong, grounded and trustworthy" to all that interact with it. That said we would still like to stand out from the crowd by being just that little bit different and special without being in any way flashy or trendy....understated elegance is more what we are aiming for.
Tell us a bit about who you are and the people you reach
Our target audience is all the stakeholders in our various businesses - investors (other private equity companies, financial institutions, high net worth individuals), banks, industry specific operational partners, accounting and legal advisors and governmental agencies.
Obviously they are a pretty serious bunch who are entrusted to look after and grow other peoples money. While it is of paramount importance that we are still seen as a "safe pair of hands" we would like to seen as a little different and special without being in any way flashy or trendy....understated elegance is more what we are aiming for.
We are looking for a new STRONG, GROUNDED and TRUSTWORTHY logo for our Investment Group - EQ Group.
While we are not looking to curb anyone's creativity, perhaps the use of a lower case font could fit the bill?
- No cartoons, animals, crests or gimmicks
- Could possibly be just words in a nice stylized font
- Or alternatively the words together with an icon
- The icon may possibly be a play on the "e", the "q" or both
While not in the financial field we really like the Blackberry logo as we think it fits their brand perfectly.
The files we require are:
1. Print file format
2. Web file format
Please do not use any stock images or clip art in the logo.