TrainerPlatform is a new web-based authoring and publishing solution for industry professional associations. It aims to make it easy to design and publish online learning, even if you're someone who's never published an online training course before, with a series of easy to use templates and an easy visual design tool. Our target customer is the education manager in the professional association, who is probably not an experienced multimedia or training professional.
The logo needs to stand alone without a tagline (because we don't have one yet). It needs to convey the impression that the product is easy and simple, but also professional and reputable.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Representing trends from the internet including gradients, rounded corner etc.