Completed contest

The Tradewinds Gin from Margaret River

jamesmayoc needed a new logo design and created a contest on 99designs.

A winner was selected from 61 designs submitted by 13 freelance designers.

61
entries
13
designers
1
winner

How jamesmayoc started their logo design journey

Company name

The Tradewinds Gin from Margaret River

Overview

The 4 partners of the Tailor Made Spirits company came together to create stunning spirits from across Australia - sourcing Margaret River water and native botanicals they have created a superb Gin called The Tradewinds - we decided to name our gin, the tradewinds, because this name was coined by sea captains who sailed for trading companies and took advantage of their persistent speed and direction when crossing the Indian ocean - from the southeast (toward the northwest) in the Southern - bringing vital supplies to the settlements along the west coast of Australia

Tell us a bit about who you are and the people you reach

Primary Target: Bartenders on premise
25 – 35 years, single, sophisticated & sexy
‘Metrosexual’ males or females
Enjoys drinking, cocaine & sex – ‘bar scene’ lifestyle
Driven by ego, knowledge / power & opinionated
Social, trusted by patrons of bars – flirtatious
Gatekeeper to patrons buying a Gin mixed drink & then the brand

Secondary Target: Gin buyers at retail shops
25 – 45 years – single / married, sophisticated
Metrosexual males or females
Sophisticated / adventurous / innovative / confident
Modern, contemporary and aware…
Very social and enjoys drinking with friends / sharing good times
Single / dating / looking / no kids

Both men & women drink to escape, obtain a sense of freedom... Become a free spirit .. Dream a little ... Pull away .. Laugh.. Talk... Be confident ..flirt .. Engage ..relax .. Let go ... We need to tap into this motivation...
Gin is a fairly traditional / staid spirit – we need to re-define the category and make ‘The Tradewinds’ gin more relevant, more dynamic, more innovative, more fashionable to the new generation... So it becomes part of their lifestyle & they drink it more often (new customers)

Requirements

We require a logo for the first product to be launched - Tradewinds Margaret River Gin.
Brand Values
Cool - a new look at an old style – like young surfers going back to single fin surfboards
a sense of freedom (being free and free spirited)
Fresh, refreshing & natural (but clean)
Adventurous, irreverent, quietly confident & inspired – like the coastline…wild, rough edges
Modern / Contemporary / sophisticated = our drinkers will appreciate quality.
Wry /ironic/ clever / in touch / aware - with a twist

Brand imagery
Images to convey any number of elements – the wind, the ocean, water, waves, sand, salt, sun…
Colour : White & Blue spectrum (fresh symbols) with greens and browns
Font: Clean, clear & bold / strong and confident
Strength/confidence/ very, very important to not be overtly Australian (contemporary/worldly)
Design specifications
Standard 700/750 ml bottle
Front and back self adhesive labels – ideally matt or parchment type finish
Plain screw cap
Plain white cartons/outers
Tall dividers to protect package – consider eventually single bottle boxes.
Front label text
‘Tradewinds Gin’ - brand
Product of Margaret River (WA), Australia
Text = “Made from Margaret River’s (WA) pure water, Tradewinds, bush tomato and a secret blend of native and imported botanicals.”
d. http://www.thetradewindsgin.com
e. 700ml / x% alc / vol

Custom package

$217

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers
$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers

We saved a spot for your logo design contest.

Get started now
$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design by singhania design by singhania design by waldy
85
entries
38
designers
$299
Cuyuna Company is a Minnesota-based outdoor apparel brand focused on tourist mountain bikers and adventurists.
design by Ms. Cha design by M E L O design by MSchertler
85
entries
10
designers
$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers
$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design by ZALMA_212 design by ZALMA_212 design by ZALMA_212
65
entries
19
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers
$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers