Completed contest

Top Marketer Needs Logo for New Branding Firm

Paula D. needed a new logo design and created a contest on 99designs.

A winner was selected from 109 designs submitted by 41 freelance designers.

109
entries
41
designers
1
winner

One of the designers who made it happen

Winner - overprint
Overprint understood the brief from the offset. Responsive, accurate and timely with amendments. I cannot recommend Overprint highly enough. This was my first design with 99designs. The whole process has been quick, enjoyable, productive and good value.
- edpaxton

How Paula D. started their logo design journey

Company name

Marketing Catalyst

Overview

I'm a former CMO and Marketing VP with FamilyLife, Kodak, Apple, Disney and Frito-Lay now embarking upon a consulting venture with a decidedly different approach.

For every project, we will cast an experienced, Fortune 500 Brand Strategy Partner and then leverage crowdsourcing to deliver on the client's needs -- including logo design, film production, PR, social networking and more. Our approach to crowdsourcing will include an in-crowd of people we know and have worked with (possibly YOU!) and an out-crowd of people we find through sources like 99Designs -- with Marketing Catalyst partners acting as the quality filter.

As a result, we can deliver projects at different budget and quality levels, depending on the need.

Why 'Catalyst'? It's our intent to leave this world a better place and help our clients reach more people more effectively. If we can trigger a positive reaction in the organization (growth) and the clients themselves (character), then we can re-invest proceeds into causes that make a difference. The latter will be called 'Catalyst for Good', a fund we'll invest to trigger a positive reaction in the world. But that's another project.

Tell us a bit about who you are and the people you reach

VP Marketing and CEO of Mid-Sized Companies and Non-Profits who are looking for growth ... through new marketing strategy, new brand platform and new brand films. Generally $50M - $4B organizations. (Good portfolio material for you, should you win this project and future work!).

They want creative energy that can help spark an innovative approach to growth. And they want to work with people they can trust, who have been accountable for delivering growth in a variety of industries.

Requirements

We are looking for a logo represent our marketing and branding company, Marketing Catalyst.

We want them to think: people we can trust, expertise, fresh approach.
We want them to feel: energy, innovation, creativity.

We would love to have the logo incorporate a spark or sense of movement. The main wordmark should be 'Catalyst'. 'Marketing' is just a smaller modifier. Additional considerations:

1. No Cartoons.
2. Nothing too elegant - not too serious, highbrow or expensive.
3. Typeface that's clear, simple. We want something that stands out. Century Gothic, Tahoma, Arial, Optima are favorites, so something in that class would feel right. Tend to like lower case letters.

Examples of logos that we like:
Apple, Kodak EasyShare, new tbs network, method,
and among service firms: http://www.zyman.com/
http://3atlanta.com/

Here are examples of what we are trying to avoid:
http://www.catalystspace.com/about/history (can't compete directly)
http://www.brandcatalyst.co.uk/ (can't compete directly)
http://www.brandcatmedia.com/ (can't compete directly)

We don't have any bias about colors, except to avoid looking like the competitors online and creating brand confusion.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

Custom package

$378

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Deliverables

AI
EPS
PDF
PNG
JPG

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