The logo should be attractive to businesses and show that we are a reliable company. Even so the logo is for a B2B audience, it does not have to be boring.
What we want is:
- Professional logo
- Should reflect our service
- Later: Logo variations might be used on the sites member area (https://my.alertfox.com) and on t-shirts/stickers.
The logo should also look ok in black & white.
The logo needs to include the text "AlertFox". Maybe also (depending on your design idea) the subtitle "Monitoring" or "Website Monitoring" (or similar).
The attributes that our logo should reflect about our business are:
Reliable, unique technology, webby, smart, "Web 2.0", open source,...
Overall, the logo should convey the following message:
AlertFox is the best monitoring service for complex websites.