The idea for this service came to me one night after going out clubbing in Dublin. While at the bar, I noticed my next door neighbor and we exchanged greetings.
Anyway I left the club around 2:30am the next morning and got a taxi home. As he dropped me off at home, I noticed my neighbor also getting out of a different taxi!
Thats when it occurred to me about how much we each would have saved all these years if we simply shared taxis.
The concept of taxi-sharing is actually alien to Dublin but I'm hoping to break in and provide a safe, money saving and environmentally friendly solution to the Dublin traveler.
Males and females in their early 20's to late 40's who would normally take a taxi to or from a bar or club or the airport.
Something that is clean, fresh and appealing.
The current color scheme on the website will change so please don't limit your colors or themes!
The main things to keep in mind around your design are:
1. It is environmentally conscious as there are less taxis (cars) on the road
2. it saves travelers money as they can split taxi fare costs
3. It is based in Ireland
4. Target audience is young and hip (20's to late 40's) who would probably be in active lifestyles (clubbing, travelling to and from Dublin Airport etc)