Completed contest

Tackling the Weight Loss Industry Head-On

Virginia needed a new logo design and created a contest on 99designs.

A winner was selected from 191 designs submitted by 35 freelance designers.

191
entries
35
designers
1
winner

How Virginia started their logo design journey

Company name

Kinex Health

Overview

Kinex Health is primed to tackle the diet industry head-on by focusing holistically on our clients' eating, exercise and health habits as a whole rather than on just one element at a time. This is a modern update to the existing diet systems that focus on the body and mind as separate entities. At Kinex Health, we are encouraging the mind-body connection for optimum lifelong health and weight management.

The company has developed a proprietary system that combines the best of the life coaching and personal fitness training industries to motivate individuals to attain a healthy weight for life by developing habits that make the practice of dieting obsolete, the practice of eating well natural, and the practice of exercising a fact of life.

Our culture is all about loving yourself, loving your body, and loving life. The logo needs to communicate love and fun. It should be fresh and modern.

Tell us a bit about who you are and the people you reach

Kinex is targeting a very specific population of sophisticated female health consumers who are looking to improve their overall health and fitness while also losing 5-30 lbs. Following are some demographic and psychographic features of this market.

Who they are: educated health consumers who are looking for an intelligent, active new way to manage their weight, health and fitness

What they want: a smarter and more integrative approach to diet, health & fitness

What they look like: women in the 28-45 age range with children; 5-30 lbs overweight

Current fitness level: moderate

Where they live: High-income neighborhoods in Southern California beach cities (Santa Monica, Marina del Rey, Pacific Palisades)

Magazines they read: Body + Soul (a Martha Stewart Publication), Real Simple

Where they shop: Whole Foods, Starbucks

Services they use: holistic health & fitness options including acupuncture, massage, yoga, meditation, etc.

Past experience: they feel as if they have tried everything and know everything, but nothing seems to work. They are tired of feeling like a failure. They know that there is something about getting their mind/spirit involved in their quest for a healthy body, but they aren’t sure how to go about it.

Requirements

We would like the logo to communicate the following concepts:
Fresh
Fun
Modern
Love

We like the following corporate identities:
gaiam.com
yogaworks.com
equinox.com
santamonicayoga.com
breathingproject.org
sourceyogasb.com
bikramyogabend.com

Custom package

$253

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