SurveyTool.com is a website that lets users create online surveys that can be distributed through email invitations and shareable URLs. Users get a great set of tools to view their responses in the form of grids and various charts. There is also some great customizability when it comes to the creation of the survey. Users can pick from our pre-defined survey templates (for example customer satisfaction survey or a student feedback survey, already pre-created for quick use) or create their own. Users can also choose from a variety of styles/themes for the actual survey they create.
The main advantage of SurveyTools.com is that it allows for the automatic sending of email invitations periodically to your contacts, and organizes response based on these periods. For example, an HR Manager may create an employee feedback survey with an invitation period set as 1 month. In this case, SurveyTools.com will send out email invitations for the survey to all the added employees, every month. Over time, The HR manager can then look at the report to see trends in the response to each question (like: How would you rate the work enviornment?) and keep a pulse by getting a monthly report on the status of their company employees. This feature is the main key focus of SurveyTools.com.
We are currently in the process of building SurveyTools.com functionalities.
The target audience are managers and professionals, possibly in higher up positions in organizations. These are aged between 35 and 60. 60% female. Our target audience are also online community managers and managers of any e-commerce websites or services. In essence these are mostly managers looking to get feedback.
Our target audience are also users who will be using search engines to look for a survey designing tool and will most likely need something that gets their survey created and started right away, therefore we need an action button on the home page like "Create Your First Survey" (we are flexible about changing the wording) that will take the user to a survey creation interface.
We need a logo for our website, SurveyTool.com
I am attaching 3 screenshots to give you a sense of the styles and color theme we are using in the website. The logo you see in the screenshots is just a temporary dummy logo.
The logo needs to be a horizontal style logo (such that it fits nicely in our website header taking up relatively more horizontal space than vertical)
We need the name in the logo to include a ".com" (not just "Survey Tool"), so that it is clear that the brand is a website. We need something that looks very clean cut, modern and yet elegant. One logo that we like is of Shopify.com. Since our demographic is of a bit older, we'd like to see how an elegance element similar to Mercedes or BMW can be mixed in.
One thing that is very important for us is to have a very memorable logo. For this, we would like some sort of object in the logo. We can be open to having a character in there, however our concern with that is the logo's appeal to our demographic (aged 35 to 60, majority female).
On first look, the logo must express what SurveyTool.com really is, what it does, and above all, it must be memorable.