We are a company and factory with many, many years of experience in the bathroom (mostly luxury) segment, and we are introducing this new suction wall accessories line into our current market, though mostly we want to target lower income demographics with it.
We will have three line tiers:
- a clean white line, the cheapest.
- a metalized line, a middle ground bridge.
- a finely designed line with touches of black, costing up to 3 times the white line.
Some "marketing talk" for inspiration:
Easy install, push to plug!
- No drilling
- No glue
- No trouble, no mess!
(Please check the attached 'marketing phrases - suction line' text file for more quick phrases and words!)
Our target segments are bathroom and kitchen primarily. Our main target demographics are middle class, especially lower middle class though we have a design line for more refined customers. Our market is a foreign one (shouldn't influence the brand design).
It needs to be SIMPLE and clear to read.
- It can be all UPPERCASE, all lowercase or proper case or other.
- We have thought of white and red, with some black, for the colors, but feel free to try other nice combinations! (graphite gray might go well with red)
We also need to be able to have a simple squared icon out of our logo, an easily recognizable element even in small resolutions (e.g. favicon, twitter avatar). If your logo lends itself to that, or if you supply a separate icon following the logo's styling, we are much more likely to pick your design!
We will need you to make small positioning adjustments to placeholder subtitle (e.g. Easy to install, push to plug) to two different languages. Nothing major at all.
The files we will require are:
Print file format - .ai (CMYK & Pantone)
Web file format - .cdr, .svg and a high resolution .jpg
Please do not use any stock images or clip art in the logo
After we have a logo, we will be looking for a packaging design (adapted to several sizes) as well as other materials, so if you're up to that, it's a chance to do a related job for GOOD EXTRA MONEY!