This really was the most beautiful, elegant and simple design, out of many very good designers in my contest. I am thrilled with the logo. It stands out above the rest.
How palmera started their logo design journey
"Palmera" is the spanish traslation for palm tree. We are starting a consulting company that uses agile methodologies to give our clients the benefits of dynamic and fluid work methods. We give our clients the opportunity to enhance their relationship with software consulting companies that build software for them. We as Palmera Consulting guide the collaboration methods in order to accomplish common goals.
Tell us a bit about who you are and the people you reach
Any kind of company that needs software development from a software consulting company.
We like the idea of a surfer, because of the chaotic medium in which they move, and because what we do is similar: trying to adapt to different situations, not fearing to fall. The waves represent the dynamic and caotic challenges we have to overcome. We like logos like silhouettes, it can be a surfer in action or maybe just walking with the board, like waiting for action. We'd love if there are just a few colors. We don't necessarily want a palm tree in the logo but we are open to suggestions.
Don't want: we would like to avoid references to mechanical/industrial/technological stuff because we want to focus on people interactions and dynamics, not technology.
We plan to use the logo in our web site, stationary and merchandise, so it should be simple in terms of colors and composition.