Logo must be completely vector (no raster/bitmap effects) ... and it must be original, and able to be trademarked (no stock logos or artwork).
SALT (which is an acronym for Soul-winning And Leadership Training) is a hands-on Christian evangelism training school. The name SALT is loosely based on the Bible verse, "You are the salt of the earth."
Sub-brands of SALT include "Summer SALT" (short-term summer classes) and "SALT 365" (free webinars throughout the year).
- A program that works
- For college students especially, and others
SALT branding should:
- Be all about witnessing
- Be approachable, down-to-earth
- Be warm and inviting
- Be fresh
- Be enjoyable
- Reflect a solid program
- Reflect innovation
- Get the attention of young adults especially, and others
We DON'T want SALT to look:
- Lacking in substance